Gripd: Run Your Hustle Like a Business

The brief

Gripd helps people with side hustles track what they make and spend. I needed one video that could sit on the landing page, run as an ad and get shared on WhatsApp, and explain the product without a single voiceover.

How I got there

1. 1

   Write it in Pidgin

   Every section opens with a line my users would actually say: "Money dey enter. Where e dey go?", "Sell am. Log am.", "Who owe you?", "No DM wahala." Then a plain English promise follows it up. It's the brand voice, in motion.

2. 2

   Show the real product

   Every screen is the actual Gripd interface, animated: the monthly dashboard, logging a sale with the keypad, the booking link, invoices, the bank alert you can log in one tap. No mock phones floating in space.

3. 3

   One colour, a lot of black

   Gripd orange on near-black, with each feature getting its own beat. Bright frames hit like punctuation between the product shots.

4. 4

   Give it a payoff

   It builds to the moment users love: the counter rolls from ₦0 to ₦1,348,500 and a "Badge unlocked: ₦1M" pops. Then the logo, "Run your hustle like a business", and gripd.ng.