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Eko Atelier: Indigo Hours

Six Instagram posts that behave like gallery wall pieces, not event flyers.

Client
Personal project
Role
Everything
Eko Atelier: Indigo Hours

Why I made it

Gallery posts on Instagram usually look like event flyers: a photo, a date, a lot of text fighting for space. I wanted to see if the posts could feel like the work on the wall instead. So I invented a gallery, Eko Atelier, gave it a group show of contemporary adire called Indigo Hours, and set one rule: every post has to be good enough to hang on its own and still look like part of a set.

How I got there

  1. 1

    One gesture, six ways

    Adire is Yoruba resist-dyed indigo cloth, and the tied circle (alabere) is its signature. The whole series is built from that one ring. It shows up as a pattern field, an artwork, an ornament, a swatch, a date disc and a corner accent, a different job in every post.

  2. 2

    Make it wobble on purpose

    Every ring is drawn slightly irregular so it reads as hand-tied, not computer-perfect. That imperfection is honestly the main reason the set doesn't look generated.

  3. 3

    Colours from the cloth

    Indigo for the ground, an undyed-cotton cream instead of white, rust as the one warm accent per post, and ochre only for italic emphasis. Rust gets one full post to itself: opening night.

  4. 4

    Two voices, nothing else

    Instrument Serif for what the gallery is saying, DM Mono for what you need to know: dates, dip times, a wall label with the canvas size. The header never changes, so the grid holds together even when the colour flips.

  5. 5

    Specific beats pretty

    No gradients, no glow, no stock photos. The copy does the convincing instead: 'Six dips to midnight', 12 to 72 minutes in the vat, cassava-paste resist, opening hours set as a ruled table.

Up close

Eko Atelier: Indigo Hours: Announcement
01Announcement
Eko Atelier: Indigo Hours: Artist spotlight
02Artist spotlight
Eko Atelier: Indigo Hours: Quote
03Quote
Eko Atelier: Indigo Hours: Process six dips
04Process six dips
Eko Atelier: Indigo Hours: Opening night
05Opening night
Eko Atelier: Indigo Hours: Plan your visit
06Plan your visit

What I learned

Six posts that read like a catalogue when you scroll the grid and like individual prints when you tap into one. It also became my rulebook for social work: change the colour, never the structure.

seen enough? there's more where this came from

See the full project on Behance↗
Next upIlé Coffee Roasters→