Deemax Logo & Poster

The brief

Deemax needed a mark that felt fast and trustworthy, and a first poster that could launch it on social straight away.

How I got there

1. 1

   A D and an X in one shape

   The mark hides both initials: a bold D on a red disc, cut through by a flowing X. It's simple enough to read as a tiny profile picture.

2. 2

   Built for dark and light

   It works in red on white and reversed out in white on black, so it holds up anywhere the brand shows up.

3. 3

   A poster that sells the speed

   The launch poster pairs a bold headline with friends on their phones and floating social icons. The red carries straight over from the logo, so the poster and the mark feel like one brand.