AfriSwap: Got You Covered

The brief

AfriSwap lets people trade gift cards and crypto. On TikTok and Reels you get about a second and a half before someone scrolls, so the ad had to open on the customer's problem, not the company's name.

How I got there

1. 1

   Lead with the question

   It opens on "Got unused giftcards?" and then "Need fast crypto?", two questions the right person answers "yes" to in their head. The logo waits until they're already listening.

2. 2

   Put a face on it

   Then a person points straight at camera with "Got you covered!". In a category full of scam worries, a real, friendly face does more for trust than any feature list.

3. 3

   Say the promise in a beat

   The features drop in one line at a time (fast exchanges, competitive rates, secure transactions, 24/7) on the brand's dark green, so the whole list lands in a few seconds.

4. 4

   Name the fear

   "No scams. No rip-offs. Just honest trades you can trust." Everyone thinking about trading gift cards online is worried about getting cheated, so the ad says it out loud.

5. 5

   End on the mark

   It closes on the folded-Africa logo and "Your trusted partner for fast exchanges", so the last frame is the one people remember.